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iRespect
“By promoting respect for others, you promote respect for yourself which is the most important.”
#iRespect is the Sendero Centre’s in-house awareness campaign, launched in 2014 and ongoing ever since. It has garnered widespread support across Red Deer and Central Alberta, with engagement from post-secondary campuses, students, businesses, individuals, media, community leaders, and local politicians. The campaign continues to inspire and promote a culture of respect and awareness throughout the community.
Why Respect?
The goal of #iRespect is to inspire everyone, as global citizens, to lead their lives and treat others with respect. This campaign aims to raise awareness, foster positive change, challenge the harmful norms associated with “rape culture,” and work towards the elimination of sexual violence.
By promoting respect for others, we also cultivate self-respect, a foundational element for creating a culture of dignity and care. Together, we can build a community grounded in mutual respect.
Join the Movement! I Respect…
There are many ways to show your support for the #iRespect campaign. People worldwide have joined this movement to promote respect in everyday life. You can participate by creating your own #iRespect sign and sharing how you demonstrate respect daily. Snap a selfie with your sign and share it with us on our social media pages to spread the message!
Colour with Ressie
Colour along with Ressie, the Sendero Centre's Respect Unicorn! Complete one of our colouring pages and share your artwork with us by emailing education@senderocentre.ca or posting on our social media. Spread the love!
Take a photo with your #iRespect sign, tag us, and invite friends and family to join the movement. We love seeing your photos!
Don’t forget to use the hashtags #iRespect, #SVAM, and #CultureofRespect!
Respect Day
Respect Day, also known as the SVAM Day of Action, is an annual event held each May during Sexual Violence Awareness Month. This community celebration is dedicated to fostering a culture of respect in our daily lives throughout Central Alberta. It’s an opportunity for individuals and groups to come together and actively promote respect, awareness, and positive change within the community.
iRespect Playlist
Enjoy a specially curated playlist of respect and empowerment anthems created by the Sendero Centre staff. Tune in on Spotify to get inspired!
T-shirts
The #iRespect campaign features a signature “MADE TO RESPECT” t-shirt, often spotted throughout the community. These shirts are available for purchase at our main office and during various events. Get yours today to support the Sendero Centre and our mission to reduce the impact of sexual violence in our communities.
